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RFSDesign


Raymond Forbes-Schieche is a seasoned creative professional who specializes in brand and creative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.

For over 10 years, Raymond has helped clients overcome business challenges by guiding them on how to tell their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.

If you’d like know more about the work you’ve seen here, discuss a new project, or just say hi, feel free to do so.


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Publiq Group
Visual Identity System
2019

 
Identity system that reflects the true brand personality of Publiq Group and its employees. 


Mayo Clinic
Visual Identity System
2016

A fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of the it’s equity. Key brand attributes: Confident, Accessible, Optimistic



Mark
Guardian Insurance
Brand Identity (Rebrand)

2016

A modern, flexible rebrand for Guardian Insurance’s visual identity. The modular, adaptable identity system is menat to work for both B2C and B2B audiences.


Entercom (now Audacy)
Brand Identity (Rebrand)
2017

Brand identity evolution for Entercom, the corporate brand. Position Entercom as “radio’s spokesperson”, and category leader.



Smart Reach Digital
Brand Identity (Rebrand)
2017

Smart Reach Digital was Entercom’s internal digital marketing agency—with its own separate small roster of clients, though their main revenue stream comes from Entercom's radio station brands and clients. 


Poster for the Women's March in Washington, D.C.
Graphic Design
2017

Poster series for Aporia: Rosemarie Trockel Selected Works.
Graphic Design
2012

Poster series for Supercrush Studio's "The New Sounds".
Graphic Design
2012

Body of Work: The David Cronenberg Collection

David Cronenberg
’s work as a film director has consistently tried to answer the question of how permeable is the borderline—otherwise known as the human body—between one person and another, and between one person and the natural world. The design invites you to examine the invasive, obsessive nature of the director’s best work.
Packaging Design
2012


Design Trafficking

Inspired by Steven Heller’s book "Swastika: Symbol Beyond Redemption?", the poster communicates the idea that, when devoid of all context, logos, marks and symbols are all variations of one another— forms being reclaimed over and over again throughout history.
Graphic Design  
2012


Riverside Park

Of all the major city parks in New York, Riverside Park is the only park that has the unique quality of having the urban landscape of West Manhattan on one side, and the Hudson river on the other.

The brandmark reflects this unique aspect of the park, while creating a contour of the letter “R”, reinforcing the Riverside name. The brand identity gives this well-known and widely-used park a fresh, friendly, contemporary look.


Graphis Design Annual 2014 Merit

Brand Identity & Advertising Campaign
2012


Trojan Condoms / Can’t Wait to Get it On

The “Can’t Wait To Get it On” campaign for Trojan aimed at normalizing the discussion of condoms and safe sex by making it public, as well as placing the woman in the center of this conversation.
Advertising Campaign
2009



Trojan Ecstasy - Can't Wait from Raymond Forbes-Schieche on Vimeo.



Trojan Condoms / Can’t Wait to Get it On

The “Can’t Wait To Get it On” campaign for Trojan aimed at normalizing the discussion of condoms and safe sex by making it public, as well as placing the woman in the center of this conversation.
Advertising Campaign
2010



Trojan Fire and Ice - Kinda Like a Thrill Ride from Raymond Forbes-Schieche on Vimeo.




© 2024 Raymond Forbes-Schieche