Client: Air Canada
Agency: FCB Health
Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Senior Designer
Air Canada’s Top Tier Program, ASPIRE, is an exclusive frequent flyer program. The letter ”A” is clear in the brandmark. It highlights the program name, and points upwards towards the skies. The identity system is sophisticated, aspirational and aligned with Air Canada’s brand personality.
Air Canada Top Tier Program | Process Video from Raymond Forbes-Schieche on Vimeo.