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RFSDesign


Raymond Forbes-Schieche is a seasoned creative professional who specializes in brand and creative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.

For over 10 years, Raymond has helped clients overcome business challenges by guiding them on how to tell their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.

If you’d like know more about the work you’ve seen here, discuss a new project, or just say hi, feel free to do so.

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Air Canada

Air Canada’s Top Tier Program, ASPIRE, is an exclusive frequent flyer program. The letter ”A” is clear in the brandmark. It highlights the program name, and points upwards towards the skies. The identity system is sophisticated, aspirational and aligned with Air Canada’s brand personality.
Brand Identity System
2014



Air Canada Top Tier Program | Process Video from Raymond Forbes-Schieche on Vimeo.
© 2024 Raymond Forbes-Schieche