Year: 2013
Client: Air Canada
Agency: FCB Health
Website: https://www.aircanada.com/

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Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Senior Designer

Air Canada’s Top Tier Program, ASPIRE, is an exclusive frequent flyer program. The letter ”A” is clear in the brandmark. It highlights the program name, and points upwards towards the skies. The identity system is sophisticated, aspirational and aligned with Air Canada’s brand personality.


Air Canada Top Tier Program | Process Video from Raymond Forbes-Schieche on Vimeo.



Information

About Raymond

Raymond is a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what he does.

For over 10 years, he has successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically-pleasing, and strategically-sound ways.

Some of the clients and brands he has worked with include:

Air Canada, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, Mastercard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications.
Contact

If you’d like know more about the work you’ve seen here, or would like to discuss a new project, please get in touch.


Email: forbes.raymond@gmail.com


Phone: +1 787 310 1807
Capabilities & Services

Brand Strategy

Platform Development
Competitor Analysis
Brand Architecture
Brand Naming
Brand Voice
Creative Strategy

Design Audit
Culture Scan
Color Analysis
Visual Style Expression
& Mood-boards

Brand Design

Logo/Brandmark Design
Identity Systems
Mood-board Workshops
Assets Creation
Brand Toolkits
Brand Guidelines
Brand Books
Brand Experience

Brand Implementation Activation Concepts
Ideation & Consulting

Copyright 2019 ©, Raymond Forbes-Schieche. All rights reserved.