Raymond Forbes-Schieche is a seasoned creative professional who specializes in brand and creative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them on how to tell their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
If you’d like know more about the work you’ve seen here, discuss a new project, or just say hi, feel free to do so.
︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
Year: 2012
Client: Eli Lilly & Company
Agency: FCB Health
Website: http://www.amyvidtraining.com/
---
Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Senior Designer
AMYViD is the first FDA-approved diagnostic tool for Alzheimer’s Disease. Developed by Eli Lilly, AMYViD is a intravenous drug used in imaging centers that allows physicians to detect amyloid plaques during a PET scan of the brain.
When placed above the “i’”, the brandmark’s symbol, two radiating parentheses, reveal the silloutette of a person. The identity system plays off of the two main, but oposing colors—representing the two possible outcomes of the AMYViD scan.
© 2024 Raymond Forbes-Schieche
