Raymond Forbes-Schieche

Senior Brand Design Professional
[Under Construction] ︎︎
Year: 2012
Client: Eli Lilly & Company
Agency: FCB Health
Website: http://www.amyvidtraining.com/

Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Senior Designer

AMYViD is the first FDA-approved diagnostic tool for Alzheimer’s Disease. Developed by Eli Lilly, AMYViD is a intravenous drug used in imaging centers that allows physicians to detect amyloid plaques during a PET scan of the brain.

When placed above the “i’”, the brandmark’s symbol, two radiating parentheses, reveal the silloutette of a person. The identity system plays off of the two main, but oposing colors—representing the two possible outcomes of the AMYViD scan.