Client: Eli Lilly & Company
Agency: FCB Health
Website: http://www.amyvidtraining.com/
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Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Senior Designer
AMYViD is the first FDA-approved diagnostic tool for Alzheimer’s Disease. Developed by Eli Lilly, AMYViD is a intravenous drug used in imaging centers that allows physicians to detect amyloid plaques during a PET scan of the brain.
When placed above the “i’”, the brandmark’s symbol, two radiating parentheses, reveal the silloutette of a person. The identity system plays off of the two main, but oposing colors—representing the two possible outcomes of the AMYViD scan.
![](https://freight.cargo.site/t/original/i/ada0f5315874c5d5455fab103574278c3cfdbb693b3b25fa14ce9f0c8e5ef7d6/AMV_TV_4C_US-01.png)
![](https://freight.cargo.site/t/original/i/deac23d42f84d5635ceef98c5a41b86f97375945e8293fc10fd3b321afdb6802/AMV_BG_1.jpg)
![](https://freight.cargo.site/t/original/i/d1ed15d70e3eabf17e99d82d23815c1c1df9825660a1f62d212250c21b4d9aed/AMV_BG_3.jpg)
![](https://freight.cargo.site/t/original/i/e30c81036bd7a891e75596ef054cc572e97037289745354ff7773d6d4c06c60c/AMV_BG_4.jpg)
![](https://freight.cargo.site/t/original/i/c1b3b2a337377c4bef921a1153b587b88fa4de50d91c9c8c941b92112f486f41/AMV_BG_5.jpg)
![](https://freight.cargo.site/t/original/i/512f46ee802bda34452327c03f303ac7f2421f3f6b897fbdb3f9ec417cda4b46/AMYVID_banners.png)
![](https://freight.cargo.site/t/original/i/7e2e6652645c73a77b9711c9c745e665309704e94529e0ebefc09d7601f2aeec/AMYVID_Brochure1.jpg)
![](https://freight.cargo.site/t/original/i/17d7d6df67e1e535370d63e97df624bf004d7c302acee71c66bf4103e81af22e/AMYVID_Brochure3.jpg)
![](https://freight.cargo.site/t/original/i/1a7225e458a2fc79479295804f8d0e47b2b259e409b687f504d085835c4b1597/AMYVID_Brochure4.jpg)
![](https://freight.cargo.site/t/original/i/a0e3f48e93b4f07dfb2d39d68b17bdef35944bfefc906106dc09d39bc9632564/AMYVID_BrochuresStacked.png)
![](https://freight.cargo.site/t/original/i/944a808f9e44ae07c0738cab1efa71ed8b71f7e5aad63fd4b0cde4b4da809fa2/AMYVID_office2.jpg)
![](https://freight.cargo.site/t/original/i/89bb2780e9e7ae24cd12b3b22332e72ee46e30f0ec6aa981113f80541f642a55/AMYVID_Presentation2.png)
![](https://freight.cargo.site/t/original/i/63866c329e45d45898699ee17f460e4bd834fcbaf2cf2c219de6897342056ab3/AMYVID_Screens.png)