Objective
Create brand awareness for Entercom, the corporate brand. Position Entercom as “radio’s spokesperson”, and category leader.
Create brand awareness for Entercom, the corporate brand. Position Entercom as “radio’s spokesperson”, and category leader.
Approach & Design Principles
- Represent the individual stories that ultimately make up the tapestry of local communities that Entercom serves, in order to convey the “localist” aspect of the brand.
- The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic visual system that brings forward Entercom's brand personality—smart, rooted, and gritty—in an unexpected, modern execution.
Entercom (Rebrand Logo Animation) from Raymond Forbes-Schieche on Vimeo.