Brand Identity (Rebrand)

Objective

Create brand awareness for Entercom, the corporate brand. Position Entercom as “radio’s spokesperson”, and category leader.

Approach & Design Principles

• Represent the individual stories that ultimately make up the tapestry of local communities that Entercom serves, in order to convey the “localist” aspect of the brand.
• The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic visual system that brings forward Entercom's brand personality—smart, rooted, and gritty—in an unexpected, modern execution.