Raymond Forbes-Schieche

Brand & Creative Strategy | Design & Art Direction

Crafting compelling narratives through the power of design
Year: 2017
Client: Entercom Communications Corp.
Project: Entercom Brand Identity Refresh
Website: http://www.entercom.com
Brand Identity, Brand Identity System, Implementation and Website Art Direction
Role: Creative Director, Designer

Entercom is the fourth largest U.S. radio broadcaster. The company owns and operates some of the most beloved radio stations across the country. Entercom is also one of the best local marketing solutions provider, using the radio medium as one way to help small businesses grow—but offering other marketing strategies to its local fans and brands.

Create brand awareness for Entercom, the parent/corporate entity. Position Entercom as “radio’s spokesperson”, and category leader, now that isome of the key industry players are “broking out of the radio pack”.

The Entercom Advantage: Being a local media and content provider with a suite of premier marketing solutions and its own digital agency: Smart Reach Digital.

The Entercom Difference: Entercom's fan base is more engaged and loyal because it builds intimate strong personal relationships through authentic local connections.

The New Entercom: The proposed brand identity and visual system represents the individual stories that ultimately make up the tapestry of local communities Entercom serves. The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic and modular visual system that brings forward Entercom's brand personality—smart, rooted, and gritty, in an unexpected, modern execution.

About me

I'm a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what I do.

For over 10 years, I've successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically pleasing, and strategically sound ways.

Some of the brands I’ve worked with include:

Air Canada, AstraZeneca, AT&T, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications

Where I’ve worked

Interbrand & InterbrandHealth
Freelance Design Director

Currently working part-time as a brand & visual design consultant for various projects for Interbrand (consumer) and Interbrand Health (healthcare).

New York University, SPS
Adjunct Instructor

Part-time instructor at the NYU School of Professional Studies - Division of Marketing and Public Relations. Course title: “Building Brands with Purpose”.

publiq Group
Freelance Design Director

A design, strategy and marketing lab, unique in its operating model, publiq taps into key team members on a project-need basis. I served as Design Director for some of publiq’s projects.

Freelance Brand Designer

Worked alongside two of Prophet’s senior creative leads in art directing, designing, and implementing brand identities and systems.

DeSantis Breindel
Design Director

Worked directly with DB’s Creative Director in ideating, designing, and implementing corporate identities and systems for various B2B clients, as well as other industry marketing initiatives.

Freelance Brand Designer

Worked alongside two of S+G’s Creative Directors in ideating, designing, and implementing brand platforms, architecture and identity systems.

Univision Communications Inc.
Design Director

Oversaw strategic and creative efforts from a branding perspective. Provided direction to design team, and lead in ideation sessions with key company stakeholders.

BX: Brand Experience Design Group (formerly FCB Health, Branding)
Senior Designer

Developed major brands from strategy to implementation. Recruited by the EVP, CD of Branding, I helped establish the brand discipline at FCB Global (Health, Consumer—NY).

Where I’ve studied

2006-2008 | Atlanta, GA
Miami Ad School @ Portfolio Center
Design Program

2000-2004 | San Juan, PR
Universidad de Puerto Rico, Río Piedras
Audiovisual Communications, Minor in Film Studies

Get in touch




+1 787.310.1807


210 Varet st., Apt 407B, Brooklyn, NY 11206
© 2019 of Raymond Forbes-Schieche and respective brands, clients, and agencies — New York, NY