Year: 2017
Client: Entercom Communications Corp.
Project: Entercom Brand Identity Refresh
Website: http://www.entercom.com
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Brand Identity, Brand Identity System, Implementation and Website Art Direction
Role: Creative Director, Designer

Background
Entercom is the fourth largest U.S. radio broadcaster. The company owns and operates some of the most beloved radio stations across the country. Entercom is also one of the best local marketing solutions provider, using the radio medium as one way to help small businesses grow—but offering other marketing strategies to its local fans and brands.

Challenge
Create brand awareness for Entercom, the parent/corporate entity. Position Entercom as “radio’s spokesperson”, and category leader, now that isome of the key industry players are “broking out of the radio pack”.

Approach
The Entercom Advantage: Being a local media and content provider with a suite of premier marketing solutions and its own digital agency: Smart Reach Digital.

The Entercom Difference: Entercom's fan base is more engaged and loyal because it builds intimate strong personal relationships through authentic local connections.

The New Entercom: The proposed brand identity and visual system represents the individual stories that ultimately make up the tapestry of local communities Entercom serves. The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic and modular visual system that brings forward Entercom's brand personality—smart, rooted, and gritty, in an unexpected, modern execution.

Information

About Raymond

Raymond is a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what he does.

For over 10 years, he has successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically-pleasing, and strategically-sound ways.

Some of the clients and brands he has worked with include:

Air Canada, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, Mastercard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications.
Contact

If you’d like know more about the work you’ve seen here, or would like to discuss a new project, please get in touch.


Email: forbes.raymond@gmail.com


Phone: +1 787 310 1807
Capabilities & Services

Brand Strategy

Platform Development
Competitor Analysis
Brand Architecture
Brand Naming
Brand Voice
Creative Strategy

Design Audit
Culture Scan
Color Analysis
Visual Style Expression
& Mood-boards

Brand Design

Logo/Brandmark Design
Identity Systems
Mood-board Workshops
Assets Creation
Brand Toolkits
Brand Guidelines
Brand Books
Brand Experience

Brand Implementation Activation Concepts
Ideation & Consulting

Copyright 2019 ©, Raymond Forbes-Schieche. All rights reserved.