Client: Entercom Communications Corp.
Project: Entercom Brand Identity Refresh
Website: http://www.entercom.com
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Brand Identity, Brand Identity System, Implementation and Website Art Direction
Role: Creative Director, Designer
Background
Entercom is the fourth largest U.S. radio broadcaster. The company owns and operates some of the most beloved radio stations across the country. Entercom is also one of the best local marketing solutions provider, using the radio medium as one way to help small businesses grow—but offering other marketing strategies to its local fans and brands.
Challenge
Create brand awareness for Entercom, the parent/corporate entity. Position Entercom as “radio’s spokesperson”, and category leader, now that isome of the key industry players are “broking out of the radio pack”.
Approach
The Entercom Advantage: Being a local media and content provider with a suite of premier marketing solutions and its own digital agency: Smart Reach Digital.
The Entercom Difference: Entercom's fan base is more engaged and loyal because it builds intimate strong personal relationships through authentic local connections.
The New Entercom: The proposed brand identity and visual system represents the individual stories that ultimately make up the tapestry of local communities Entercom serves. The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic and modular visual system that brings forward Entercom's brand personality—smart, rooted, and gritty, in an unexpected, modern execution.
Raymond is a seasoned creative professional who specializes in brand and innovative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them in telling their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
Raymond’s brand experience includes Air Canada, Amazon, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Elizabeth Warren for President 2020 Presidential Campaign, Entercom Communications, Ernst & Young (EY), Gap, Inc., Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi,
T-Mobile, Univision Communications, Inc.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them in telling their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
Raymond’s brand experience includes Air Canada, Amazon, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Elizabeth Warren for President 2020 Presidential Campaign, Entercom Communications, Ernst & Young (EY), Gap, Inc., Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi,
T-Mobile, Univision Communications, Inc.
If you’d like to know more about the work you’ve seen here, discuss a new project, or say hi, feel free.
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forbes.raymond@gmail.com
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forbes.raymond@gmail.com
Mixcloud
