Client: Kate Loudoun-Shand, Ny-Lon Design
Agency: FCB Health
Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Senior Designer
Fred Shand is a unique line of textile design for home interiors at Anthropologie. The brand identity for Fred Shand reflects the innovative approach of the line’s creative director and designer, Kate Loudoun-Shand: It is innovative, contemporary yet classic, multilayered, rich, bold, and feminine.