Client: Kate Loudoun-Shand, Ny-Lon Design
Agency: FCB Health
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Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Senior Designer
Fred Shand is a unique line of textile design for home interiors at Anthropologie. The brand identity for Fred Shand reflects the innovative approach of the line’s creative director and designer, Kate Loudoun-Shand: It is innovative, contemporary yet classic, multilayered, rich, bold, and feminine.
Graphis Design Annual 2014 Merit
![](https://freight.cargo.site/t/original/i/7520477275ecd9528067721dd306180a1aa0e1a5d7f8e1d527e7fa446d7c3f77/FS_Orange_M_CMYK-01.png)
![](https://freight.cargo.site/t/original/i/f3580effe01b9a065ead075ee1ea395fa68bd94544a7b705ad85120b319dd264/FredShand_Card_rf1.jpg)
![](https://freight.cargo.site/t/original/i/e4bfc73c0dc385762f80af3aca600e2259157ca0a72289b6c7951ea5207379ab/FREDSHAND_Monitor2.jpg)
![](https://freight.cargo.site/t/original/i/9a1d2b1049e8fc0390a1faa573d14c661452e8b726dfd2e09c3ddb9256745bd8/FREDSHAND_Monitor1.jpg)
![](https://freight.cargo.site/t/original/i/eb701fb243673880bbb3773d119898c6092d5c9a9ca99198f023bcdc1e36c156/FredShand_wallofposters_Gray.jpg)
![](https://freight.cargo.site/t/original/i/4bfa146629956f975210e72c14d4a00b93105b5ce351a473b5bacf46f72fa831/FS_MagAd_R3_1.jpg)