Year: 2016
Client: Guardian Insurance
Agency: Siegel+Gale
Project: Brand Refresh & Corporate Brand Identity System

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Brand Identity System
Role: Freelance Design Director, Designer
Creative Director: Bret Hansen

Background
Guardian is a mutual insurance company that’s been around for over 150 years. It offers everything from Finance, Family, Business and Retirement Insurance Plans, to Annuities, Life and Disability Insurance, as well as Workplace Benefits and Investments.


Challenge
Guardian’s brand identity had not been updated or refreshed in a very long time. Its current visual identity does not reflect the brand values and positioning it currently upholds. It is seen as stale, cold, detached, and not relatable.


Approach
Working with 2 other designers, our team came up with the brand concept of “See a Certain Future”, executing a total of 3 concepts that would be presented to the client. This concept captures the idea of “special, sacred moments” in people’s lives and trajectories. The client has yet to choose a final direction.


Guardian Insurance - Logo Animation from Raymond Forbes-Schieche on Vimeo.



About me


I'm a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what I do.

For over 10 years, I've successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically pleasing, and strategically sound ways.

Some of the brands I’ve worked with include:

Air Canada, AstraZeneca, AT&T, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications


Where I’ve worked


2018-present
Interbrand & InterbrandHealth
Freelance Design Director

Currently working part-time as a brand & visual design consultant for various projects for Interbrand (consumer) and Interbrand Health (healthcare).

2016-present
New York University, SPS
Adjunct Instructor

Part-time instructor at the NYU School of Professional Studies - Division of Marketing and Public Relations. Course title: “Building Brands with Purpose”.

2017-2018
publiq Group
Freelance Design Director

A design, strategy and marketing lab, unique in its operating model, publiq taps into key team members on a project-need basis. I served as Design Director for some of publiq’s projects.

2018-2018
Prophet
Freelance Brand Designer

Worked alongside two of Prophet’s senior creative leads in art directing, designing, and implementing brand identities and systems.

2017-2018
DeSantis Breindel
Design Director

Worked directly with DB’s Creative Director in ideating, designing, and implementing corporate identities and systems for various B2B clients, as well as other industry marketing initiatives.

2016-2016
Siegel+Gale
Freelance Brand Designer

Worked alongside two of S+G’s Creative Directors in ideating, designing, and implementing brand platforms, architecture and identity systems.

2012-2015
Univision Communications Inc.
Design Director

Oversaw strategic and creative efforts from a branding perspective. Provided direction to design team, and lead in ideation sessions with key company stakeholders.

2010-2012
BX: Brand Experience Design Group (formerly FCB Health, Branding)
Senior Designer

Developed major brands from strategy to implementation. Recruited by the EVP, CD of Branding, I helped establish the brand discipline at FCB Global (Health, Consumer—NY).

Where I’ve studied


2006-2008 | Atlanta, GA
Miami Ad School @ Portfolio Center
Design Program

2000-2004 | San Juan, PR
Universidad de Puerto Rico, Río Piedras
Audiovisual Communications, Minor in Film Studies


Get in touch


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Instagram

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Email

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+1 787.310.1807

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210 Varet st., Apt 407B, Brooklyn, NY 11206

© 2018 of Raymond Forbes-Schieche and respective brands, clients, and agencies — New York, NY

About


I'm a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what I do.

For over 10 years, I've successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically pleasing, and strategically sound ways.

Some of the brands I’ve worked with include:

EY (Ernst & Young)
Church & Dwight
Sanofi
Merck
Eli Lilly
AstraZeneca
Ascension Health
Univision Communications
T-Mobile
Mastercard
ICF International
Guardian Insurance
PubMatic
Entercom Communications
Riverside Park
Air Canada
Fred Shand

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Contact information:
email: forbes.raymond@gmail.com
mobile: 787.310.1807
address: 210 Varet st, Apt. 407B, Brooklyn, NY 11206