Raymond Forbes-Schieche


Senior Brand Design Professional (BETA)

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Zyus

Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.

InterbrandHealth
2019
Visual Identity System


Publiq Group
Visual Identity System

Objective

Design an identity system that reflects the true brand personality of Publiq Group and its employees. 
Approach & Design Principles

  • Realizing and implementing the brand’s key design principles into a flexible design system
  • Design Principles: Simple, Compelling, Accessible


Mayo Clinic
Visual Identity System

Objective
 
To create a fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of the it’s equity. Key brand attributes: Confident, Accessible, Optimistic
Approach & Design Principles

  • Focusing on one of Mayo Clinic’s brand promises of “delivering a human experience”, the proposed visual identity system captures the brand’s team-based ethos, and the unique approach of “treating each individual with respect and the personalized attention they deserve”. 
  • The concepts of “Human Experience”, “Personalized attention” translated into an approachable, optimistic design system that uses illustration and color in an unexpected, fresh way for the Mayo Clinic brand.



Mark
Guardian Insurance
Brand Identity (Rebrand)
Visual Identity System

Objective

Guardian’s brand identity had not been updated or refreshed in a very long time. Its current visual identity does not reflect the brand values and positioning it currently upholds. It is seen as stale, cold, detached, and not relatable.
Approach & Design Principles 

  • Brand concept: “See a Certain Future”
  • The visual identity system uses a graphic device inspired by the redesigned Guardian wordmark to convey the action of capturing “special, sacred moments” in people’s lives and trajectories.




Guardian Insurance - Logo Animation from Raymond Forbes-Schieche on Vimeo.


Entercom
Brand Identity (Rebrand)

Objective

Create brand awareness for Entercom, the corporate brand. Position Entercom as “radio’s spokesperson”, and category leader.
Approach & Design Principles

  • Represent the individual stories that ultimately make up the tapestry of local communities that Entercom serves, in order to convey the “localist” aspect of the brand.
  • The brandmark, an abstracted lowercase e and c, seem to have been created out of a larger "quilt". It is complemented with a dynamic visual system that brings forward Entercom's brand personality—smart, rooted, and gritty—in an unexpected, modern execution.



Entercom (Rebrand Logo Animation) from Raymond Forbes-Schieche on Vimeo.