Zyus
Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.
InterbrandHealth
Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.
InterbrandHealth
2019
Visual Identity System
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Objective
Design an identity system that reflects the true brand personality of Publiq Group and its employees.
Design an identity system that reflects the true brand personality of Publiq Group and its employees.
Approach & Design Principles
- Realizing and implementing the brand’s key design principles into a flexible design system
- Design Principles: Simple, Compelling, Accessible
Client: Univision Communications Inc.
Project: Corporate Brand Identity System
Website: http://www.univision.net
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Brand Identity System & Implementation
Role: Design Director, Designer
The Univision Communications Inc Brand Identity System takes its inspiration from the rounded shapes and smooth corners seen in the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape, and it is present in almost all communication materials. The gradient system stems from the colorful palette the brand offers. The result is a flexible system that reflects UCI's brand personality, and allows it to stand out in the cluttered, often stale media landscape.
Client: Univision Communications Inc
Project: This Way Forward - 2015 Upfront Brand Identity
Website: http://www.univision.net
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Brand Identity System for Upfront 2015
Role: Design Director, Designer
For the 2015 Upfront, UCI wanted to deliver several key B2B messages to its potential advertisers and media buyers—all of these messages pointing to the fact that UCI was the only way to move forward in the ever-changing media industry. The identity represents the idea of motion; using abstract arrow graphics and colorful, blurred photography. The path might not always be clear, but UCI can lead the way forward.
Client: Univision Communications Inc
Project: Women's Leadership Council Brand Identity
Website: http://www.univision.net
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Brand Identity Development & Implementation
Role: Design Director, Designer
The concept behind the identity for UCI's Women's Leadership council was "Seamless Unity". In the corporate world, as in Hispanic culture, women have had to work harder to prove themselves and achieve their goals. The Women's Leadership Council at UCI set out to be "UCI at it's best". The WLC organization sends the message that gender is not a barrier, and we should all strive for the greater good of both the Company, and the rest of Hispanic America.
The design represents an abstract W, in itself resembling a flowing ribbon—a piece of fabric that is strong, resilient, and will keep connecting others to its cause.
WLC Brand Video from Raymond Forbes-Schieche on Vimeo.
