Objective
To create a fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of the it’s equity. Key brand attributes: Confident, Accessible, Optimistic
To create a fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of the it’s equity. Key brand attributes: Confident, Accessible, Optimistic
Approach & Design Principles
- Focusing on one of Mayo Clinic’s brand promises of “delivering a human experience”, the proposed visual identity system captures the brand’s team-based ethos, and the unique approach of “treating each individual with respect and the personalized attention they deserve”.
- The concepts of “Human Experience”, “Personalized attention” translated into an approachable, optimistic design system that uses illustration and color in an unexpected, fresh way for the Mayo Clinic brand.
