Raymond Forbes-Schieche

Senior Brand Design Professional
[Under Construction] ︎︎
Year: 2012
Client: Riverside Park Conservancy
Agency: FCB Health
Website: https://www.riversideparknyc.org

Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Designer

Of all the major city parks in New York, Riverside Park is the only park that has the unique quality of having the urban landscape of West Manhattan on one side, and the Hudson river on the other.

The brandmark reflects this unique aspect of the park, while creating a contour of the letter “R”, reinforcing the Riverside name. The brand identity gives this well-known and widely-used park a fresh, friendly, contemporary look.

Graphis Design Annual 2014 Merit

Riverside Park Brand Video from Raymond Forbes-Schieche on Vimeo.