Client: Riverside Park Conservancy
Agency: FCB Health
Brand Identity Development & Implementation
Creative Director: Diane DePaolis
Role: Lead Designer
Of all the major city parks in New York, Riverside Park is the only park that has the unique quality of having the urban landscape of West Manhattan on one side, and the Hudson river on the other.
The brandmark reflects this unique aspect of the park, while creating a contour of the letter “R”, reinforcing the Riverside name. The brand identity gives this well-known and widely-used park a fresh, friendly, contemporary look.