Smart Reach Digital
Brand Identity (Rebrand)
Visual Identity System

Objective

Smart Reach Digital was Entercom’s internal digital marketing agency—with its own separate small roster of clients, though their main revenue stream comes from Entercom's radio station brands and clients. 

The Smart Reach Digital subsidiary and brand has been around for a few years, however, its visual identity was uninspiring and generic. As Entercom, SRD’s parent company and brand endorser, moves towards acquiring a new brand identity and continues to play a bigger role in the industry, it was important to have its internal digital agency reflect the modern, unique identity it deserved.
Approach & Design Principles

  • Brand concept: “See a Certain Future”
  • The visual identity system uses a graphic device inspired by the redesigned Guardian wordmark to convey the action of capturing “special, sacred moments” in people’s lives and trajectories.


Information

About Raymond

Raymond is a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what he does.

For over 10 years, he has successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically-pleasing, and strategically-sound ways.

Some of the clients and brands he has worked with include:

Air Canada, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, Mastercard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications.
Contact

If you’d like know more about the work you’ve seen here, or would like to discuss a new project, please get in touch.


Email: forbes.raymond@gmail.com


Phone: +1 787 310 1807
Capabilities & Services

Brand Strategy

Platform Development
Competitor Analysis
Brand Architecture
Brand Naming
Brand Voice
Creative Strategy

Design Audit
Culture Scan
Color Analysis
Visual Style Expression
& Mood-boards

Brand Design

Logo/Brandmark Design
Identity Systems
Mood-board Workshops
Assets Creation
Brand Toolkits
Brand Guidelines
Brand Books
Brand Experience

Brand Implementation Activation Concepts
Ideation & Consulting

Copyright 2019 ©, Raymond Forbes-Schieche. All rights reserved.