Year: 2016
Client: Entercom Communications Corp.
Project: Smart Reach Digital Brand Identity
Website: https://www.smartreachdigital.com

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Brand Identity, Brand Identity System, Implementation and Website Art Direction
Role: Creative Director, Designer

Background
Smart Reach Digital is Entercom’s internal digital marketing agency—with its own separate small roster of clients, though their main revenue stream comes from Entercom's radio station brands and clients. SRD is Entercom's differentiation for the enterprise/parent company. It keeps Entercom dynamic and relevant in a rapidly evolving media environment. It has allowed for participation in a broader range of business opportunities. It has helped deliver on the Entercom promise of offering the best local marketing solutions and high ROI for its customers. SRD provides the company with a center for digital innovation.

Challenge
The Smart Reach Digital subsidiary and brand has been around for a few years, however, its visual identity was uninspiring and generic. As Entercom, SRD’s parent company and brand endorser, moves towards acquiring a new brand identity and continues to play a bigger role in the industry, it was important to have its internal digital agency reflect the modern, unique identity it deserved.

Approach
Given that Smart Reach Digital is an integrated marketing agency born at the intersection of Radio and Digital, it was crucial for the new visual identity to reflect both a modern aesthetic as well as a hyper-local, grounded, organic one. The result is a sophisticated yet simple brand mark and identity system that serves as a window into all the stories that SRD is ready to tell—from the small, local businesses it serves, to the unique stories behind each of SRD’s partners and customers.



About me


I'm a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what I do.

For over 10 years, I've successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically pleasing, and strategically sound ways.

Some of the brands I’ve worked with include:

Air Canada, AstraZeneca, AT&T, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications


Where I’ve worked


2018-present
Interbrand & InterbrandHealth
Freelance Design Director

Currently working part-time as a brand & visual design consultant for various projects for Interbrand (consumer) and Interbrand Health (healthcare).

2016-present
New York University, SPS
Adjunct Instructor

Part-time instructor at the NYU School of Professional Studies - Division of Marketing and Public Relations. Course title: “Building Brands with Purpose”.

2017-2018
publiq Group
Freelance Design Director

A design, strategy and marketing lab, unique in its operating model, publiq taps into key team members on a project-need basis. I served as Design Director for some of publiq’s projects.

2018-2018
Prophet
Freelance Brand Designer

Worked alongside two of Prophet’s senior creative leads in art directing, designing, and implementing brand identities and systems.

2017-2018
DeSantis Breindel
Design Director

Worked directly with DB’s Creative Director in ideating, designing, and implementing corporate identities and systems for various B2B clients, as well as other industry marketing initiatives.

2016-2016
Siegel+Gale
Freelance Brand Designer

Worked alongside two of S+G’s Creative Directors in ideating, designing, and implementing brand platforms, architecture and identity systems.

2012-2015
Univision Communications Inc.
Design Director

Oversaw strategic and creative efforts from a branding perspective. Provided direction to design team, and lead in ideation sessions with key company stakeholders.

2010-2012
BX: Brand Experience Design Group (formerly FCB Health, Branding)
Senior Designer

Developed major brands from strategy to implementation. Recruited by the EVP, CD of Branding, I helped establish the brand discipline at FCB Global (Health, Consumer—NY).

Where I’ve studied


2006-2008 | Atlanta, GA
Miami Ad School @ Portfolio Center
Design Program

2000-2004 | San Juan, PR
Universidad de Puerto Rico, Río Piedras
Audiovisual Communications, Minor in Film Studies


Get in touch


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Instagram

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Email

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+1 787.310.1807

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210 Varet st., Apt 407B, Brooklyn, NY 11206

© 2018 of Raymond Forbes-Schieche and respective brands, clients, and agencies — New York, NY

About


I'm a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what I do.

For over 10 years, I've successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically pleasing, and strategically sound ways.

Some of the brands I’ve worked with include:

EY (Ernst & Young)
Church & Dwight
Sanofi
Merck
Eli Lilly
AstraZeneca
Ascension Health
Univision Communications
T-Mobile
Mastercard
ICF International
Guardian Insurance
PubMatic
Entercom Communications
Riverside Park
Air Canada
Fred Shand

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Contact information:
email: forbes.raymond@gmail.com
mobile: 787.310.1807
address: 210 Varet st, Apt. 407B, Brooklyn, NY 11206