Raymond Forbes-Schieche

Senior Brand Design Professional
[Under Construction] ︎︎
Year: 2014
Client: Univision Communications Inc.
Project: Corporate Brand Identity System
Website: http://www.univision.net

Brand Identity System & Implementation
Role: Design Director, Designer

The Univision Communications Inc Brand Identity System takes its inspiration from the rounded shapes and smooth corners seen in the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape, and it is present in almost all communication materials. The gradient system stems from the colorful palette the brand offers. The result is a flexible system that reflects UCI's brand personality, and allows it to stand out in the cluttered, often stale media landscape.