Raymond Forbes-Schieche is a seasoned creative professional who specializes in brand and creative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them on how to tell their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
If you’d like know more about the work you’ve seen here, discuss a new project, or just say hi, feel free to do so.
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Year: 2014
Client: Univision Communications Inc.
Project: Corporate Brand Identity System
Website: http://www.univision.net
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Brand Identity System & Implementation
Role: Design Director, Designer
The Univision Communications Inc Brand Identity System takes its inspiration from the rounded shapes and smooth corners seen in the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape, and it is present in almost all communication materials. The gradient system stems from the colorful palette the brand offers. The result is a flexible system that reflects UCI's brand personality, and allows it to stand out in the cluttered, often stale media landscape.
© 2024 Raymond Forbes-Schieche
