Corporate Brand Identity System (2014)
The Univision Communications Inc. Brand Identity System draws inspiration from the rounded shapes and smooth corners of the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape —and it appears in almost all communication materials. The brand's colorful palette inspires the gradient system. The result is a flexible system that reflects UCI's brand personality and allows it to stand out in the cluttered, often stale media landscape.
Raymond is a seasoned creative professional who specializes in brand and innovative strategy, as well as graphic design and art direction. With a bachelor’s degree in film, Raymond’s approach to design combines his affinity for narrative storytelling with his dexterity as a visual communicator.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them in telling their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
Raymond’s brand experience includes Air Canada, Amazon, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Elizabeth Warren for President 2020 Presidential Campaign, Entercom Communications, Ernst & Young (EY), Gap, Inc., Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi,
T-Mobile, Univision Communications, Inc.
For over 10 years, Raymond has helped clients overcome business challenges by guiding them in telling their own story—through the power of purposeful design. Since 2015, he’s served as an adjunct instructor at NYU’s School of Professional Studies, where he teaches the continuing education course “Building Brands with Purpose”.
Raymond’s brand experience includes Air Canada, Amazon, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Elizabeth Warren for President 2020 Presidential Campaign, Entercom Communications, Ernst & Young (EY), Gap, Inc., Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, MasterCard, Mayo Clinic, Merck, PubMatic, Sanofi,
T-Mobile, Univision Communications, Inc.
If you’d like to know more about the work you’ve seen here, discuss a new project, or say hi, feel free.
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forbes.raymond@gmail.com
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forbes.raymond@gmail.com
Mixcloud
