Client: Univision Communications Inc.
Project: Corporate Brand Identity System
Website: http://www.univision.net
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Brand Identity System & Implementation
Role: Design Director, Designer
The Univision Communications Inc Brand Identity System takes its inspiration from the rounded shapes and smooth corners seen in the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape, and it is present in almost all communication materials. The gradient system stems from the colorful palette the brand offers. The result is a flexible system that reflects UCI's brand personality, and allows it to stand out in the cluttered, often stale media landscape.
![](https://freight.cargo.site/t/original/i/32ff06d7603aa6e477dee97ce4e411796f1d49ab22bbbb421058923029df687c/logo-01.png)
![](https://freight.cargo.site/t/original/i/6edd9e6d51990c398f9e460536e540e52777557f6fb2f376f12a0b728602c7d1/UCI_IDSystem_Option01_Page_02.png)
![](https://freight.cargo.site/t/original/i/f711b0822d3f9fb00df10c2a7cc51e2dc6c45c14b450e687db46151fceba3f96/UCI_IDSystem_Option01_Page_03.png)
![](https://freight.cargo.site/t/original/i/69164294f48034a28d284af3eb8a45897aebff1ede0a1cb4c008f2c81beb5961/UCI_IDSystem_Option01_Page_05.png)
![](https://freight.cargo.site/t/original/i/3f5ab2323b800e77f63635ac74fd795ffdf3067562c73ba6e52c3a8a06a03d3a/UCI_IDSystem_Option01_Page_06.png)
![](https://freight.cargo.site/t/original/i/d8829f70c50758c37239fba3e09213304e6d420abda50c93c707e05be095e2d8/UCI_IDSystem_Option01_Page_07.png)
![](https://freight.cargo.site/t/original/i/b54728342fe85a594455e2a161c04dd800b537dd8b64c07decf4a5a9890b309e/UCI_IDSystem_Option01_Page_08.png)
![](https://freight.cargo.site/t/original/i/dbb1606d0a179c253c40468a98830d384cf5c95e449bcad0641d805476de5042/UCI_IDSystem_Option01_Page_09.png)
![](https://freight.cargo.site/t/original/i/b7c57a18030f7f9acca580047e55bd5af65de60277bbaecbb459bb65eef70d95/UCI_IDSystem_Option01_Page_10.png)
![](https://freight.cargo.site/t/original/i/2fb06a7db55d54cc2346d234f56959e6bee6dfb46292f6c4a3ace12d57558f2f/UCI_IDSystem_Option01_Page_11.png)
![](https://freight.cargo.site/t/original/i/b1358c42c9e42550dd8cd2d1cfe95fa849214ea121e7e0d549c1d464458159e6/UCI_IDSystem_Option01_Page_12.png)
![](https://freight.cargo.site/t/original/i/2f9084ae89a5b8a7274371018da018e00265685c09a5d0778c86fa09176922a0/Univision_003.jpg)
![](https://freight.cargo.site/t/original/i/e9e7cfde500b609789df7ee105a681eef1fafbf14e915ff9d40c9917615c28c3/Univision_005.jpg)
![](https://freight.cargo.site/t/original/i/7257d22e18c4dba501c7ba5aff02d6355fc39e590f422ac1f90204b639b00362/Cities_URLs_020113_Page_09.jpg)
![](https://freight.cargo.site/t/original/i/4f941ccc2f63a5235be44051ee57f3e02fda27943f633691129f5348da184c07/Univision_007.jpg)
![](https://freight.cargo.site/t/original/i/6c0ddeff15723d981a3cee707386d06ba87d6c456444497f657fc7e2559eba0d/8and12.png)
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![](https://freight.cargo.site/t/original/i/4733c9dd30a4bf2a0a6b2996306eb980e0ce0e33a887fa5cdd5c74479ed58ff8/20.png)
![](https://freight.cargo.site/t/original/i/83e3f7a667170bea048f2f959949e17aa2f8a8089f16fcc47c3c77da8dba0f6a/24through26.png)
![](https://freight.cargo.site/t/original/i/f51cbcaeb8f565b8b7da108143664d633500acaa3f413cf18a1e675d58881959/24through262.png)
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![](https://freight.cargo.site/t/original/i/bb8649cc3f9fe83bf54b818c8c159d7eec24120f3a5a2f8782229993c5eb2154/Univision_008.jpg)
![](https://freight.cargo.site/t/original/i/f7eec2ea75fe9e372319b503f0d854cc95f1410116b7ad450e28f82b77601b40/Brochure-0302-2017-02-07.png)
![](https://freight.cargo.site/t/original/i/39b88adbcea7add751dd3e90b78e2ec925c66034680364da56cdd61d93139ac7/Univision_010.jpg)
![](https://freight.cargo.site/t/original/i/6e0f062fc0471bce634021a6b6e5636492e2098ec7e44e2866d6e59975de42eb/UCI-01.png)