Client: Univision Communications Inc
Project: This Way Forward - 2015 Upfront Brand Identity
Brand Identity System for Upfront 2015
Role: Design Director, Designer
For the 2015 Upfront, UCI wanted to deliver several key B2B messages to its potential advertisers and media buyers—all of these messages pointing to the fact that UCI was the only way to move forward in the ever-changing media industry. The identity represents the idea of motion; using abstract arrow graphics and colorful, blurred photography. The path might not always be clear, but UCI can lead the way forward.