Year: 2014
Client: Univision Communications Inc
Project: Women's Leadership Council Brand Identity

Brand Identity Development & Implementation
Role: Design Director, Designer

The concept behind the identity for UCI's Women's Leadership council was "Seamless Unity". In the corporate world, as in Hispanic culture, women have had to work harder to prove themselves and achieve their goals. The Women's Leadership Council at UCI set out to be "UCI at it's best". The WLC organization sends the message that gender is not a barrier, and we should all strive for the greater good of both the Company, and the rest of Hispanic America.

The design represents an abstract W, in itself resembling a flowing ribbon—a piece of fabric that is strong, resilient, and will keep connecting others to its cause.

WLC Brand Video from Raymond Forbes-Schieche on Vimeo.


About Raymond

Raymond is a designer and art director, specializing in Brand and Creative Strategy, and Graphic Design and Art Direction. With a passion for (and a Bachelor's Degree in) film, and as a Designer and Visual Communicator, crafting compelling narratives has always been at the core of what he does.

For over 10 years, he has successfully been able to tell client's stories and solve their business challenges through the power of design—in award-winning, aesthetically-pleasing, and strategically-sound ways.

Some of the clients and brands he has worked with include:

Air Canada, AstraZeneca, AT&T, Bloomberg, CIT Bank, Church & Dwight, Eli Lilly, Entercom Communications, Ernst & Young (EY), Goldman Sachs, Guardian Insurance, ICF International, Johnson & Johnson, Mastercard, Mayo Clinic, Merck, PubMatic, Sanofi, T-Mobile, Univision Communications.

If you’d like know more about the work you’ve seen here, or would like to discuss a new project, please get in touch.


Phone: +1 787 310 1807
Capabilities & Services

Brand Strategy

Platform Development
Competitor Analysis
Brand Architecture
Brand Naming
Brand Voice
Creative Strategy

Design Audit
Culture Scan
Color Analysis
Visual Style Expression
& Mood-boards

Brand Design

Logo/Brandmark Design
Identity Systems
Mood-board Workshops
Assets Creation
Brand Toolkits
Brand Guidelines
Brand Books
Brand Experience

Brand Implementation Activation Concepts
Ideation & Consulting

Copyright 2019 ©, Raymond Forbes-Schieche. All rights reserved.