Zyus
Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.
InterbrandHealth
Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.
InterbrandHealth
2019
Visual Identity System
![](https://freight.cargo.site/t/original/i/b37ff3505558a0f226c3ca7e1973117ba917169fc1b3864371c5a3a837f776c3/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-18.jpg)
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![](https://freight.cargo.site/t/original/i/046f9470698ac81e0d354ace4ebfb0b49af1d0f71beb210cf4977b1c91e471e0/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-08.jpg)
![](https://freight.cargo.site/t/original/i/f04cbaeff1ca0eeb7d23aa5a1275ba6082fc27c4c5911bbd5b5d3bbbf02de5bb/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-03.jpg)
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![](https://freight.cargo.site/t/original/i/47790430dc26ab1b568186fe2c1e10ff53c217d6e3547fe7619c4de1a0375bac/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-01.jpg)
![](https://freight.cargo.site/t/original/i/d7a6b7f5c92411dd40e54499af7681c4c28c8f6a01e6f60a20c3f568a2245e18/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-02.jpg)
![](https://freight.cargo.site/t/original/i/2f479e52d66e6fad3e77cb0694a45a395e68591b3189b27b39f069e18a4fe6da/Zyus_VisIDSystem_Refinement_RFS_Option04_1.15.19-07.jpg)
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