Zyus
Objective
To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.
Objective
To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments.








Visual Identity System
2019